Today, I’m going to share with you 10 of my best tips to position yourself as a sales guru.

  1. Just as you sell products or services for your employer, you should also be ‘selling’ yourself to a hiring manager.
  2. Consider yourself as a very unique product… analyse your strengths.
  3. When you’re selling a product or service you highlight the benefits… carefully think about how you would sell your benefits to a prospective customer. For instance, you know what your customer is seeking in a product or service.  If you’re selling X Widgets which increase an organisation’s efficiency and productivity, the customer will want to know by how much – eg: X Widget increases efficiency and productivity by up to X% by doing Z.
  4. Quantify your strengths to the hiring manager – just in the same way you may do so when selling a product or service. For instance, if you have introduced XYZ products into the business, state what it has meant to the business – eg: by introducing XYZ products it has led to an increase in revenue by X%, and so forth.
  5. Your resume needs to focus on achievements (if you can provide those achievements).
  6. Consider a Key Career Highlights (or Accomplishments) section – right on the first page.
  7. Position your achievements and key accountabilities in a positive manner – remove any negative connotations or passive voice.
  8. Your Profile and Key Strengths sections should be “gung-ho” even if you don’t like that type of thing.  Shout!  If you don’t, chances are the other applicant is.  And let’s face it; if an employer wants you out there selling X amount of Widgets they will want you to be forthright, confident, and “out there”.  Your resume should be no different.
  9. If you haven’t held a sales-orientate role throughout your whole career, then tone down prior employment history.  It’s irrelevant, so no need to highlight it.  However, if you informally assisted with sales activities whilst in another position – or you helped out with a major proposal which clinched a massive deal worth X dollars over a 2-year period – then include it!
  10. And the last rule which should be applied in all instances – irrespective of one’s profession – is to target the cover letter and resume for the job you’re applying for! This may mean altering the order of relevance in relation to some key accountabilities or highlighting certain achievements over others.  There is no quick fix solution; thus, you can’t always use the same resume for each and every job.  You need to read each vacancy carefully and scrutinise your application – each and every time.  Not taking the time to do so (or taking a “She’ll be right” attitude) will mean that you don’t impress the hiring manager as much as someone who did take the time.

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