Problem Solvers
Forward Thinkers
Career Champions
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Our Mission
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For the past 29 years, we have assisted thousands of clients from more than 36 countries via personalised writing services, coaching, workshops, software products, books, articles, and other career services.
Harnessing our expertise in recruitment, marketing, branding, human resources and coaching, we assist clients in accelerating their job seeking efforts and enhancing their career satisfaction so they land a position they are truly passionate about. Backed by our industry knowledge and expertise that takes into account employment, role and organisational trends, we design solutions to help clients around the world in:
- Increasing their interview rate and, ultimately, job offers.
- Reducing their time in the job hunt.
- Saving potentially thousands in lost income due to a reduction in the job search process.
- Developing personal branding and job search strategies to spearhead opportunities.
- Improving personal confidence and net worth to an employer.
- Creating careers-by-design, tailored to one’s life purpose, values, needs and wants.
- Designing pre- and post-interview strategies that get the job.
- Evaluating job offers and negotiating an optimum compensation package.
- Transitioning into a new position.

Tara West
Founder
Qualifications:
- Certified Professional Coach (2008)
- Certificate in Everyday Psychology (2006)
- Diploma of Freelance Journalism (1994)
Tara is a personal branding and marketing strategist and career coach who has served as a catalyst for thousands of people from 36 countries in being happy and fulfilled in their career. They have achieved this via her career coaching; career programs; resume services; LinkedIn profile service; personal branding services; videos; articles; contribution to books, articles and radio; and jobseeker software which, in itself, has thousands of users via licenses to recruiters, resume writers, corporate industry, and individuals.
Her corporate clients have included Hewlett Packard Australia, Vero Insurance, Mission Australia, Australian Defence Force, amongst others.
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