Looking for a job – a tough feat in any field – can be even harder when the economy is down. Good marketing can set you apart from other candidates if you know how to properly promote yourself.

You might have better skills and knowledge than other candidates in your field, but unfortunately, if they have more effective marketing, they might have a better shot at the job. The system is not always fair, but if you play your cards right, you can end up landing any job you want.

Doing Your Homework

When you’re looking for a job, be organized and prepared. Do your homework first. Determine the specific jobs that you’d like and whether or not you currently have the proper skill set to apply.

If you don’t have the skills, perhaps you can find a program where you can get specialized training to develop them. If you do have the required skills, start working on your resume in order to highlight the specific skills you have that pertain to the job you want.

In addition, do your research on the company where you’re applying. Potential employers will be impressed with your knowledge of the company and know that you’re serious about getting the job.

Marketing Tips

When it comes to marketing yourself, there are specific things you can do to make yourself more attractive to the company. Some of them are subtler than others.

Try using the following tips to effectively promote yourself:

1.    Tweak your resume and cover letter. Your resume and cover letter is vital when it comes to landing a job. Ensure appropriate tailoring.

2.    Come dressed for success. Always pay close attention to what you wear when you’re making a first impression. It says a lot about you. Dressing for success increases your chances of landing the job.

3.    Be ready to nail the interview. At the interview, smile and stay as relaxed as possible. You’ll want to appear friendly as well as knowledgeable in your field.

4.    Remember that you’re always a student. Be humble, without selling yourself short, when you’re looking for a job. There’s always something else you could add to your skill set to compliment your current skills. Being able to easily cross train might set you apart from your competition.

5.    Check your own Internet sources. “Google” yourself to check on what public information appears on the net about you. If there’s something you might not want potential employers to see, find out if you can have it removed.

6.    Come prepared to share new ideas. Before the interview, practice thinking on your feet and presenting new ideas with a friend. Then, you’ll be ready for any opportunity at the interview to share these ideas. When you do, it’ll show that you’re willing to go the extra mile and think creatively.

7.    Explain what sets you apart. If you’re given the chance, explain what sets you apart from your competition. It’s a great way to really sell yourself to the employer.

A big key to landing the job you desire is having a positive attitude along with the proper training. Stay organized, calm, and persistent and you’ll go far.